Team building CSR

All aboard for CSR!

Corporate Social Responsibilityis a concept whereby companies voluntarily integrate social, ethical and environmental concerns into their business activities and human interactions. CSR aims to make a positive contribution to society as a whole, while maintaining economic profitability. The question is how to implement it in my company…

What if the solution came from BEHAVIORAL SCIENCE?

These sciences study our behavior in order to understand, predict and influence individual and collective actions and choices . In this way, they aim to improve decision-making and develop effective interventions in various fields, particularly in business. One of its most recent theories, NUDGE , even won a Nobel Prize! An effective way of achieving CSR objectives, it encourages individuals to act, without forcing them to do so.

In perpetual evolution, the company is a unique place where Nudges can be activated to improve employee commitment to CSR.

Team building rse

1. CSR and behavioral science (20′)

• Discovering behavioral sciences
• Nudge theory
• ISO 26000 standard, CSR pillars and concrete examples of application

2. Method for creating CSR Nudges (20′)

• Identifying psychological biases
• Use communication levers to change behavior

3. Co-creation of CSR Nudges through play (50′)

• Team workshops to design effective CSR Nudges based on a given situation(economic, social or environmental responsibility).

Rutgers University Rutgers University in New Jersey wanted to save paper to help the environment.

Nudge: duplex printing set as default (status quo bias).

Result: savings of 7 million leaves (620 trees) in 6 months. And tomorrow, why not the doggy bag by default? No sugar with coffee?

Google wanted to combat employee obesity in its canteens and reduce food waste (as well as cut costs).

Nudge: Reducing plate size in its California restaurants.

Result: Consumption reduced by 5% and food waste by 18%.

In the “family” of Chutes de Plain-Pied, the cognitive bias of over-confidence makes us think we’ve mastered descending stairs for a long time.

Nudge: By playing on the bias of salience , a visual attracts attention so that the hand is placed on the ramp. If it’s impossible to avoid bias, it is possible to reduce its influence.